SEOs have long wondered how blog posts from Bufferapp consistently topped search engines and attracted huge audiences for free… until their content team drew back the curtains and revealed what went on behind the scenes.

Their SEO wasn’t just about traffic, conversions and revenue. Like every smart and successful marketing team, their success was based on content planning and content promotion.

In other words, by linking SEO to an effective content marketing strategy, a fairly new entrant into a hyper-competitive niche dominated search results and built a powerful brand. This report will show how you can achieve similar results in your industry.

You’ve worked hard to establish your online business – and WayToWeb search engine optimization experts will work just as hard to make it successful by driving more customers to your website.

Keyword research

We research your target audience and the competition to determine specific keywords for the highest return on investment.


We analyze metrics like organic traffic, number of backlinks, link sources and more to

Build brand awareness

Having your website and brand featured on quality resources is important. We help you to build legitimate citations and drive meaningful traffic back to your site.

Ethical tactics

Our SEO philosophy is strictly “white hat.” We don’t tout gimmicks and trickery. We use ethical and safe practices that work for the long haul.

Optimized content

The key to successful SEO is content. Our team will write copy for your most important product, category and blog pages.

Consistent & transparent

We work consistently on your campaign and provide a collaborative, online project management tool to keep you informed.